On December 28 BJT, at the just-concluded "The Chinese Brand of the Year" Award Ceremony organized by World Executive Group, World Brand Laboratory (WBL), iCEO.com and Meet Boss, 35 active Chinese leading brands in 2016, including Huawei Technologies, Air China, Haier and Suning, received "The Chinese Brand of the Year 2016" Award. Notably, it was the fourth consecutive year that BAIC won "The Special Awards of Innnovation Brand in 2016" from WBL since 2013.
Known as the "Chinese Brand Oscar", "The Chinese Brand of the Year" is selected on the basis of brand influence. This event has so far been held for 13 consecutive years. Brand influence is mainly reflected in brand popularity, reputation, preference and innovation. As an international and professional brand research agency wholly owned by the world leading strategic consulting company-iCEO.com, WBL is committed to brand evaluation, brand communication and brand management. WBL's research findings have been used by many enterprises as an important basis for intangible assets evaluation in M&A.
BAIC has always taken quality as an important part of its business philosophy. It will continue to improve the level of quality management, enhance brand image, expand the international market share and strive to become a world-renowned brand!
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