On June 16, the “World Brand Lab”, an international leading brand research institution, unveiled “The 12thChina’s 500 Most Valuable Brands 2015” ranking list in Beijing, China, in which BAIC Group was ranked 19th with its brand value of 112.669 billion RMB(about 18 billion USD). Compared with last year’s brand value (of 98.675 billion RMB), BAIC Group’s brand value has increased by 14.2%, staying firmly in the top three of China’s most valuable automobile enterprises.
In the past year, BAIC Group has actively boosted the collectivized and internationalized enterprise development strategy, carried out strategic transformation from a traditional automobile manufacturing enterprise to a service-oriented manufacturing and innovative enterprise, and further promoted the brand building of the whole group.
The sales of finished automobiles reached 2.401 million throughout the whole year of 2014,up 10.9%YoY. On December 19, 2014, BAIC Motor Corporation Ltd. was listed in Hong Kong Stock Exchange, which provides BAIC Motor with an access to international financing. Through integrating advantageous resources across the world, improving production distribution at home and expediting internationalization strategy, BAIC lays a solid foundation and makes the Group Brand enter the international stage.
BAIC Group actively fulfills its social responsibility of corporate citizenship, following international standards and building up work frame of corporate social responsibility from the perspective of collectivization; through promoting comprehensively the work of corporate social responsibility in these respects such as value creation, innovation, energy conservation and environmental protection, social welfare, etc. and launching various public service activities, BAIC Group’s responsible corporate image is highlighted successfully, which helps BAIC Group with its brand value promotion.
The fact that BAIC Group’s brand value is more than one hundred billion RMB, is an approval of achievements of BAIC Group’s brand building in the past, and is also a new beginning of BAIC Group’s brand building. BAIC Group will make great efforts to conduct brand building, strive to become an automaker and service provider with international competitiveness and brand influence, help to make Chinese auto industry stronger and propel Chinese auto industry toward world.
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